Born from a Father and Daughter’s unbridled passion for Italian lifestyle, Italian culture, and storytelling, VeraVita invites readers and viewers to come alive with possibility and experience a world that celebrates the beauty of life and richness of human connection. Our team of passionate creators seeks to awaken the desires of dreamers and explorers with content showcasing the narratives of individual’s and business’ heartfelt creations, painted with the vibrant brushstrokes of Italy’s enchanting way of life.
I have learned something from the Italians but it is difficult to say what. Because we can only learn from them after we have thrown away every idea we had before. It is not the beauty, nor the orange trees, not even the splendid architecture, but the way of life. Here I learned how to live
— INGEBORG BACHMANN
The art of Italian lifestyle and Italian culture
From the comforting local mamma e papa pizza shop with award-winning recipes handed down for generations, to Ferragamo and Ferrari – we believe that no story is too big or small when it comes to passion, inspiration, craftsmanship, and history – these are experiences that must be shared. At VeraVita, you will not find the same dry reviews about the functional benefits of products or restaurants you see across every other publication, but personal, welcoming, authentic and celebratory storytelling about subjects that evoke Italian ideals, helping viewers connect to the magic of Italy that resides within each of us. VeraVita is your gateway to authentic Italian lifestyle and Italian culture, at home.
Italy… a crucible of creativity, where the echoes of history ignite a spark within, urging you to create your own masterpiece.
— JESSICA BRODY
Our Team of Italian Lifestyle and Italian Culture Storytellers
